Beijing Olympics: Is the silence of global sponsors before the Beijing Games an alarm bell
Beijing Olympics: Is the silence of global sponsors before the Beijing Games an alarm bell?
Next month's Winter Olympics is a great marketing opportunity for sponsors - an exhibition for brands.
However, Beijing is also causing headaches for the 13 official corporate partners of the 2022 Games.
Trapped in a diplomatic dispute between the United States and China - many are choosing to remain silent.
The United States, Britain, Australia and Canada are among the countries that are diplomatically boycotting the Games, although their players will still participate.
The governments of these countries have criticized China for its alleged human rights abuses against the minority Uighur population and its actions in Tibet and Hong Kong.
The BBC's analysis shows a dramatic drop in tweets from world Olympic sponsors regarding the Games - as compared to last year's Summer Games in Tokyo.
The official worldwide partners of the Olympics are Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Intel, Omega, Panasonic, Procter & Gamble, Samsung, Toyota, and Visa. With the exception of Allianz, they were all global partners for Tokyo 2020.
In preparation for the Olympics in Japan, many partners were promoting social media content - promoting the Games.
French tech firm Atos, for example, tweeted dozens of times in the lead-up - and will regularly post content indicating months, weeks and days until the games start.
